The post-80s designer influence of the modern age made the designer a global fame with his creativity, creating super models and making the fashion shows the most striking events of the show business. Expensive and status quo brands born in fashion cities such as New York, London, Milan and Paris showed that they were not a sensible purchasing choice in the 2000s, accompanied by economic crises, and the bored consumer embarked on new and original searches that he could reach with the age of communication. Although traditional fashion hubs such as Paris, Milan and London continue to keep their places, today's fashion is your own culture and where you feel yourself from. Fashion is your identity. They are the inspiring lifestyles reflected in the design from the vibrant and original identity and multiculturalism of Istanbul. For us, Fashion is Istanbul.